Sonoma County • Bay Area • Northern California

Your wealth deserves
quiet confidence

Personalized retirement planning, wealth protection, and insurance strategies for families and professionals who value discretion, clarity, and results.

Schedule a Conversation

Our Philosophy

Built on trust,
not transactions

We believe financial planning should feel like a conversation with a trusted advisor — not a sales pitch. Every family we work with receives the same level of attention and care that private family offices reserve for their most valued clients.

“We don’t sell products. We solve problems. The right strategy reveals itself when someone truly listens.”

Greysult Group was founded on a simple principle: the families and professionals of Northern California deserve access to institutional-grade financial strategies — delivered with warmth, transparency, and respect for their time.

Comprehensive wealth protection

Retirement Planning

401(k) and IRA rollover analysis, pension optimization, and income strategies designed to protect your savings from market volatility and maximize tax efficiency through retirement.

Wealth Protection

Tax-advantaged accumulation strategies, indexed growth vehicles, and asset protection structures that let you participate in market gains while shielding your principal.

Living Benefits

Modern insurance solutions that pay you while you’re alive — critical illness, chronic illness, and disability coverage that protects your family and your income when it matters most.

Legacy & Wealth Transfer

Tax-free wealth transfer, estate planning coordination, and generational protection strategies designed for the $126 trillion wealth transfer happening over the next two decades.

Business Owner Solutions

Executive bonus plans, key person protection, buy-sell funding, and golden handcuffs strategies that help you keep your best people while redirecting tax dollars into business benefits.

Healthcare Professional Programs

Specialized planning for nurses, physicians, and healthcare workers — addressing shift-work disability gaps, pension supplements, 403(b) optimization, and career-specific risks.

Three conversations.
Complete clarity.

01

Discovery

A relaxed, 20-minute conversation about where you are today, what concerns you most, and what financial security looks like for your family. No questionnaires. No pressure. Just listening.

02

Strategy

We analyze your current position and present clear options — each explained in plain language with transparent costs and benefits. You’ll understand every recommendation and why it matters.

03

Implementation

Once you’ve chosen your path, we handle everything — paperwork, coordination, and ongoing management. Your annual review ensures your strategy evolves as your life does.

Experienced. Local. Accessible.

Greg Alipit

Managing Partner

15 years in risk management and financial services. Licensed insurance professional. Based in Santa Rosa. Greg is your first point of contact — the person who listens, understands your situation, and ensures every interaction feels personal.

Joel De Guzman

Senior Advisor

33 years in financial services and retirement planning. Over $100 million in retirement assets positioned for families across Northern California. Joel brings institutional expertise with a personal touch.

A conversation costs nothing.
Not having one could cost everything.

We offer a complimentary 20-minute discovery call for individuals and families in Northern California. No obligations. No sales pressure. Just an honest conversation about your financial future.

Request a Conversation

Serving Sonoma County, Marin, Napa, and the greater Bay Area

Available by appointment throughout Northern California